Naked Vine launches a new version of its website today, along with a new system of pre-order wine at forhånd.Jeg have spoken with Naked Vine Founder Rowan Gormley on changes to the website and how it uses social medier.Rowan will also be speaking at Econsultancy Future of Digital Marketing event in June. How do pre-ordering system work? The idea behind this is to make boutique wines available in the UK less than the wine that would normally cost at the cellar door. For example, an Aussie wine cheaper in UK than you can buy it in Australien.Vi allows customers to pre-order the wines six months in advance and 40/70% of the costs avoided in this way, things like commissions , costs for marketing, bottling, warehousing and so on. This saving can then be passed on to kunden.Vi working with small farmers, so they're still getting a decent price for their wines. Customers who order before production will get the best price, and the closer wine is to the UK within the more cost det.Sparer costs of selling wine, grape growers who know they have enough orders to plan in advance so there is no wastage, storage costs are avoided, since orders can be sent out as soon as they are produceret.For winemaker, is the cost of insecurity prevented. For example, bottling be more cost effective for winemakers, thanks to efficiencies of scale that they could bottle the entire production of a race if they have enough orders that are already making significant besparelser.I this end, unless we are in stock and packaging. Normally we take a lot of wines from a container, shrink-wrap and store it until customers order it. So when it is picked, it is packaged and sent to the courier and then leveret.Med preorder, the wine may be shipped directly to customers when it arrives in the UK, and we avoid these omkostninger.Hvilke changes have you made to the website? We tried to simplify the website and make a number of processes easier for kunderne.For example, the curve now more prominent, and displays content and costs. Even when we offer cash back, many customers want to know how much is in their account to place the next order, so we've made this easier to find, and got under the basket, so customers can see both figures when deciding what to købe.Vi want as many customers as possible to judge wines on the spot, so we've made this easier. Out of every box of 12 bottles probably be one or two that customers do not like so much, so we want to identify to avoid them in fremtiden.For to do this, we have simplified ratings mechanism. Instead of awarding a mark, users can simply say if they would buy a wine again or not via a simple yes / no spørgsmål.Vi will also give a recommendation for the future, and this is based on our data, winemaker's descriptions and Another customer ratings.Dette can all be done on a single page that allows customers to review their past orders and place it next, as there is a summary basket and checkout link on the same side.En thing you notice about the area is that Most wines have user ratings and reviews, and there is generally a much interaction on the site – where have you achieved this? One reason is that we were the first wine retailer doing this and people like to talk about wine so we attracted a lot of these kunder.Der is also a big difference between us and companies like Laithwaites in the way customers can interact. At Naked Vine is a genuine human winemaker they can talk to on the website and there is plenty of interaction between customers and vinproducenter.Kunderne can provide feedback directly to customers about the wines they have tried to ask questions about wine they're thinking of buying, or when the next batch will be klar.Det is just not the same when you buy wine that has come from a huge co-op in southern France, which produces wines in large mængder.Det is like taking a trip to a farmers' market and be able to talk to the farmer or produce some product where it came from and get a real sense of produkterne.Hvad has worked for you in relation to user reviews? Our customer behavior shows a clear correlation between price and sales volume, as prices for bottles of wine are higher, fewer salg.Vi has a feature where customers can rate wines on the value on a scale from 'pricey' to 'negotiate' and the wines buck that trend are those customers have not only rated highly, but rated as value for money. It has been a valuable funktion.Har you used customer feedback to improve the new site? We have a Naked Innovations group and we have always asked customers for ideas on what works and what does not, and the kind of functionality they want to look at webstedet.Denne group has been really valuable and we take suggestions from users for features they would like to see, and have used this feedback to improve webstedet.Du seem to get some positive feedback through social media – what is your secret? "One thing we do is try to sell to people on Facebook or Twitter, but it works well for customer service and PR. What tends to happen when something says something negative about Naked Vine, other users jump to our forsvar.For example of Twitter last week, a user posted a problem with a delivery she had received, and within two minutes someone has replied advising them that they can easily contact us for your order afhentes.Udtalelser formed on social networking is really valuable to us and it means much more when other customers say something positive than when, if we say it themselves. But if customers have questions or problems, we will contact you directly to help you dem.Har staff dedicated to monitor what is said of Naked Wines via social media? We have four employees look at this with different columns are created on TweetDeck and we will respond quickly to conversations on Twitter or Facebook, and speaks to note what people siger.Hvordan Naked Vine has made since it was launched (in December 2008)? We've had 70,000 customers to date, there are miles above the original forecast. This year's turnover is expected to be £ 9m, although we are currently under way surpass dette.Som last week, we are also profitable for the first time. Missed the first post of this series? Read them here.While I'ma big proponent of getting coupons for free, I definitely think that there is a time and place to pay for coupons. Maybe you live in an area that gets very low value coupons. By purchasing tickets online, you could get some of the more vouchers to your region missing. Or maybe you do not have time to mess with that track coupons from free sources, so it's just easier and less time-consuming for you to buy coupons online.I also believe that it can be a big deal to buy the coupons if there is a high value or free coupon out of something you need and use. If you want to be buying it anyway, and you can spend $ 0.05 per coupon to save $ 2 per item than it could very well be a great deal.In Also, if you spend a lot of coupons, I think it may be a wise investment to buy a newspaper subscription or All You subscription-provided you get a great price on them! Where can I buy Coupons1) Get a Sunday newspaper subscription – If you live in a big city, you will probably get a good stack of coupons every Sunday in your newspaper. If you can buy a newspaper subscription for $ 1.50 per week or less, it is often worth it to make it so your savings will probably be ten times if not more. Plus, you have the coupons delivered directly to your home each week as soon as they are available.DiscountedNewspapers.com offer the best prices for most newspaper subscriptions that I have found. I highly recommend checking their prices before you order a subscription elsewhere.If you do not live in a big city, try to check the cities within 1-2 hours after which you live to see if you can get their newspaper delivered to you. You will often get a better variety of coupons from major city newspapers than you would from the small town newspapers.2) Order Coupons from Ebay – Ebay is an excellent source of coupons. You can order an assorted lot of them, or specific coupons. Be sure to order through Ebates to get 1-3% back on your order.3) Order from Coupon Clipping Service – There are a variety of websites that offer individual tickets for sale. These are usually priced around $ 0.05 – $ 0.15 each, depending on their value and demand. You have to pay shipping in most cases, so you want to order enough to make it worth the cost of shipping. A couple of places I would recommend would be the Clippers ticket and Manufacturer Coupons.If you wish to order whole inserts, coupons and Things by Dede bid these.Remember to be clever when you book coupons. Do not go spend $ 30 every week on piles of coupons when you're on a tight budget and do not need or use items you buy tickets for! Use moderation and carefully evaluate whether to pay for the coupons are really a good deal for you or not.Do you buy coupons? If yes, what are your favorite places to buy them from? Like it? Share it with someone.
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